Your video’s performance on TikTok can be greatly impacted by the moment you submit it. All the information you require to publish on TikTok at the optimal times to get more views and likes is provided here.
It would probably be instinctive for you to upload your completed, flawless TikTok films to the app as soon as possible. However, if you want the most amount of involvement, that might not always be the greatest course of action.
TikTok’s For You Page algorithm allows videos to be discovered at any time and from any location, giving it a very global audience. As a result, you need to be extremely careful about when you upload.
In order to maximize engagement, it’s vital to keep in mind that your audience, the hashtags and noises you use, and the quality of the material itself all play a significant role. We’ve looked at a few studies to establish the most successful times to post.
What is the best time to post on TikTok?
Based on research, the following times are the best to post on TikTok.
These times are all listed in EST:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Three of the best recommended times to post on TikTok are Tuesdays at 9 AM EST, Thursdays at 12 PM EST, and Fridays at 5 AM EST.
A study analyzing over 100,000 posts to find the highest engagement rates, and found these times were the best. Having said that, there are several other factors to take into account when deciding on a time to post.
Do TikTok posting times matter?
Yes, uploading at specific times on TikTok is necessary to activate the algorithm and increase the number of views on your films.
The algorithm used by TikTok determines whether to push a video based on factors including watch time, views, and interaction. Videos should thus be posted during periods when viewers are most likely to see them.
When a video is posted during a period when fewer people are using TikTok, there will be less engagement and hence less reach. Naturally, you don’t have to publish precisely on the hour, but it will be ideal if you can do so shortly before or after these times:
Best time to post on TikTok on Monday
- 3 AM PST / 6 AM EST
- 7 AM PST / 10 AM EST
- 7 PM PST / 10 PM EST
Best time to post on TikTok on Tuesday
- 11 PM PST (Mon) / 2 PM EST
- 1 AM PST / 4 PM EST
- 6 AM PST / 9 AM EST
Best time to post on TikTok on Wednesday
- 4 AM PST / 7 AM EST
- 5 AM PST / 8 AM EST
- 8 PM PST / 11 PM ET
Best time to post on TikTok on Thursday
- 6 AM PST / 9 AM EST
- 9 AM PST / 12 PM EST
- 8 PM PST / 11 PM EST
Best time to post on TikTok on Friday
- 2 AM PST / 5 AM EST
- 10 AM PST / 1 PM EST
- 12 AM PST / 3 PM EST
Best time to post on TikTok on Saturday
- 8 AM PST / 11 AM EST
- 4 PM PST / 7 PM EST
- 5 PM PST / 8 PM EST
Best time to post on TikTok on Sunday
- 4 AM PST / 7 AM EST
- 5 AM PST / 8 AM EST
- 1 PM PST / 4 PM EST
How to check your TikTok audience analytics
Knowing when to post requires understanding your audience, which you can achieve by utilizing TikTok’s Analytics function. A Pro Account is required, but fortunately, they are completely free.
Here’s how to get your TikTok analytics:
- Open the TikTok app and navigate to your profile.
- Go to the Settings and Privacy menu by tapping the three lines at the top right.
- Choose ‘Settings and Privacy’, then ‘Manage Account’, and check if you have the option to ‘Switch to Pro Account’.
- If you do, choose that and follow the steps.
- Next, head back to your profile, click on the three dots again, and choose ‘Creator Tools’.
- Tap on ‘Analytics’ and you’ll be able to view your stats.
There are a few things you can look at under Analytics, but the most important section for you to visit right now is ‘Follower Insights’. Here, you can learn more about your followers, including demographics and gender.
