Jimmy “MrBeast” Donaldson was the internet’s sweetheart until very recently. In addition to his numerous charitable initiatives, the multimillionaire influencer is most renowned for his extravagant challenges, high-budget videos, and generous monetary giveaways.
However, after allegations that his former partner, Ava Kris Tyson, behaved inappropriately with youngsters on the internet, popular opinion has suddenly turned against him.
In addition, MrBeast has drawn criticism for his alleged business dealings, how he treats other employees, and reports that he hired a registered sex offender who had featured in several of his previous movies.
The most subscribed content producer on YouTube, MrBeast, is losing viewers and subscribers quickly due to the controversy surrounding him and his partners.
The growth of the YouTuber’s channel has been severely hampered by this backlash. With over 300 million users, Donaldson is presently the most subscribed channel on the platform. However, viewership, subscribership, and even potential income loss are all declining significantly.
ViewStats figures show that during the preceding 28 days, there were 156 million fewer views on Mr. Beast’s primary channel.
Not only that, but he lost an estimated $700K since he added 12 million fewer customers than he did the previous month.
Although the full financial effects of the controversy surrounding Mr. Beast are unknown, it is certain that, at the very least, the backlash is having a noticeable effect on his YouTube channel.
As of right now, MrBeast has not issued an official comment in response to the further accusations against him that have surfaced after Ava Kris Tyson was fired from his organization.
He did, however, describe Ava’s actions as “disgusting” and pledged to choose an outsider to conduct an internal investigation. However, analysts warn that the YouTuber’s reputation and financial stability may suffer greatly as a result of this crisis.
Could the MrBeast brand suffer long-term damage as a result of these accusations? In an interview with the Daily Mail, social media strategist Katya Varbanova stated, “Probably not.”However, solving the issue can prove to be highly costly. Financially, this could be disastrous in the near run.
PR specialist Mark Borkowski continued, “The issue moving forward is that it’s a live issue with millions of people speculating on the internet.” “The more time passes without a resolution, the more conspiracy theories sprout up and the more intense this story gets.”
